The real estate industry is quickly changing. In today’s digital world, it’s imperative to have an effective online presence for your realtor business. Additionally, merely having an online presence is simply not enough: you need to create a pleasing experience for your clients by incorporating the following three tips.

1. Aesthetically Pleasing Pictures

Most clients don’t have time to personally visit every single property they’re interested in. Thus, good online pictures of each property become paramount. While understandably all homes have some sort of problem or negative feature, it’s essential to highlight the positive by taking good pictures. Most clients use online pictures as a way to weed out the homes that don’t meet their criteria. However, if the pictures of a home look poor, they won’t even take the time to go see the property. If you’re unsure about the best way to capture and highlight the features of a property, turn to a professional photographer. Aesthetically pleasing pictures may be the key to helping your client find the right property faster.

2. Faster Sales

Most homebuyers, both first-time and experienced, have specific criteria for their next home. Most homes have an extensive text listing of features offered; however, neuroscientists have found that our brains can process an image much faster than reading words. Thus, good images of each property result in faster sales. According to some experts, having professional photos of your properties can increase the speed of selling a property by 32 percent. While faster sales are certainly beneficial for the real estate industry, photos of the property also increase customer satisfaction. The ability to see pictures of a property beforehand saves time for both the client and realtor. Rather than trekking out to see ten properties in one day, online pictures eliminate homes that don’t meet their visual requirements.

3. Personalize the Experience

While allowing your customers the option of reviewing and eliminating properties online is beneficial, a lot of the home-buying process becomes impersonal. Fortunately, one way you can make your realtor business more personal is by making sure that your clients can reach you at any time. Whether that’s through a phone call, text, or in-person, your clients need to know that you care about helping them find a home that meets their needs. In addition to having aesthetically pleasing photos of each property, take the time to have a photograph of yourself. Clients like to see a warm, friendly face and it helps build a positive connection.

The real estate industry experience can be improved for both realtors and clients by providing aesthetically pleasing pictures, speeding up the sales process and providing a personalized customer experience.